Commission accepts TikToks commitments on advertising transparency under the Digital Services Act
After extensive engagement with the Commission, TikTok has submitted binding commitments that address all the concerns raised by the Commission in its investigation and preliminary findings from May 2025. These commitments, which ensure full transparency, include the following:
- TikTok will provide the full content of the advertisement as it appears in users’ feeds, including the URLs in the link provided in the ad.
- TikTok will update its repository more quickly, ensuring information is available within a maximum of 24 hours.
- TikTok will provide the targeting criteria selected by advertisers, along with aggregated user data (including gender, age group and Member State where the users who were reached are located), enabling researchers to investigate how ads are targeted and delivered.
- TikTok will introduce additional search options and filters, allowing users to find advertisements more easily.
The DSA requires platforms to maintain an accessible and searchable repository of the ads running on their services. These repositories are critical for regulators, researchers, and civil society to detect scams, advertisements for illegal or age-inappropriate products, fake advertisements, and coordinated information operations, including in the context of elections.
Read the full press release.
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